Traffic Tip #6
Don’t spill all the beans in your article
Presented by Charles L Harmon
Article Marketing Tip
A common mistake that many people make when they are using article marketing to help in traffic generation is giving away too much information in the article body. That doesn’t mean that you don’t want to offer quality writing to your readers, but your main goal is to get them to visit your site.
As much as you want a comprehensive article covering as much information as you can in the article you need to refrain from doing so. If you give them too much information there may be nothing left for them to click through to your website.
That’s why you’ll want to write your articles to entice the reader. A good way to do this is to follow the well-known A.I.D.A format of writing articles. This stands for attention, interest, desire, action.
A. This means you want to capture their attention first with a compelling headline and a great opening.
I. Then, you want to maintain their interest by showing them how important what you’re about to say is.
D. Next, you’ll want to increase their desire for visiting your website. You can do this by handing out a solution or piece of information, but indicate that you have addressed the rest of the information on your site.
A. This is a great way to get people to click on your author’s resource box — the action you want — and to get more people to visit your website.
It’s not at all uncommon to get a click-through rate of 30 – 40% if you use the AIDA method. The higher the click-through rate you have the greater possibility of a sale, a subscriber, or a lead, depending on your objectives for the visitor.
